3.1
Letterhead · with certification
Essential, clean, rigorous; the logo and payoff stay clear of the content. Gradient- and solid-logo versions.
A4 · 210 × 297 mm
1
Brand
1.1 · The Brand Core
Brief
This document outlines the design journey behind FIS's visual identity.
The starting point was the FIS logo, the core of the entire visual system.
The outcome is a refresh that does not disrupt, but enhances.
01
Preserve
The logo and its recognition, unchanged.
02
Extend
A structured language across every touchpoint.
03
Enhance
More expressive, more functional, more consistent.
1.2 · Purpose
Our purpose is rooted in a deep conviction about the reliability of therapies.
For us, speed is the ability to act with method, vision, and strength.
The fastest formula to reliability for the therapies people really need
1.3 · Payoff
Science you Trust,
Results that Matter
The new payoff is a promise of responsibility before performance.
Science you Trust
An approach to research and innovation grounded in rigor, quality, and transparency.
Results that Matter
Tangible impact that improves people's lives.
1.4 · Tone of Voice
We communicate with expertise and authority, yet without rigidity.
- 1
Technical yet clear
- 2
Authoritative yet approachable
- 3
Essential, never redundant
- 4
Professional yet relational
- 5
Consistent across every channel
2
Visual Identity
2.1 · How to write the company name
Clear rules ensure a consistent company name across all materials.
For legal purposes
Write the registered name exactly as shown.
F.I.S. Fabbrica Italiana Sintetici S.p.A.
In all other cases
Use the simplified form, uppercase, no punctuation.
FIS
✓Correct
- F.I.S. Fabbrica Italiana Sintetici S.p.A.
- FIS
✕Incorrect
- FIs
- F.I.S.
- F I S
2.2 · Logo
The FIS logo remains unchanged in structure and distinctive elements.
A gradient variant expands the visual language, conveying dynamism and innovation.
2.2.1Versions
Positive · navy
Reversed · white
Gradient
2.2.2Logo + Payoff
Science you Trust,Results that Matter
Science you Trust,Results that Matter
The gradient is applied only to the monogram; the payoff stays in the corporate color.
2.2.3Safe zone
Keep a clear space around the mark, measured by the “I” of the symbol.
2.2.4Minimum size
Science you TrustBelow 30 mm, drop the payoff. Minimum monogram size: 4 mm.
2.2.5Single-color print
Positive
Negative
In single-color printing, use the non-gradient version, positive or negative.
2.2.6On colored & photographic backgrounds
Use the positive or white version, whichever ensures legibility.
2.2.7Don'ts
These alterations must never be applied to the mark.
2.3 · Colors
A clear, consistent, and distinctive color system.
2.3.1Primary color
The foundation of the identity: logotype, key elements, institutional components. Conveys solidity, authority, reliability.
Secondary palette
Complementary tones that enrich the visual language: editorial layouts, informational materials, digital content.
Secondary · online accessibility
Screen-accurate HEX/RGB versions of the secondary colours, validated for on-screen use to keep print and digital applications consistent.
Accent colors for diagrams
The data-visualization palette, optimized for charts and infographics.
2.3.2Gradient
Standard · navy → blue
Reversed · exceptional cases only
The gradient represents transformation: from knowledge to application.
2.4 · Typeface
Inter is the corporate typeface: modern, geometric, highly legible.
Inter
Weights
Light300 · Display & body
Bold700 · Headings & accent
Inter · Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 & ! ? % ( ) : +
Inter · Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 & ! ? % ( ) : +
Type scale
Science you Trust
Results that Matter
Active Pharmaceutical Ingredients
Custom Products & Generics
We turn knowledge and rigour into concrete solutions, developed with precision.
Science · Reliability · Velocity
Monospace · IBM Plex Mono
LOT 2024-FIS-0937
Batch numbers, codes, tabular data.
2.5 · Graphic shapes
A family of frames inspired by the geometry of the logo.
2.5.1Origin
The graphic shape derives directly from the logo.
2.5.2New frames
Custom frames work as containers, image masks, or decoration.
Colour in the cut
The corner cut can hold an accent colour, in any of its four orientations.
2.5.3Corners · negative form
Negative space creates depth and lets key content stand out.
2.6 · Icon examples
A cohesive, functional icon system based on essential forms, usable as linear symbols or within solid shapes.
The iconographic language is modular: icons work as linear symbols or placed within solid shapes from the graphic system.
2.7 · Photographic style
Authentic and concrete, focused on people, processes, and places.
Photography prioritizes real-life scenes and authentic situations.
Conceptual imagery stays understated, clear, and rigorous.
3
Applications
3 · Applications
The visual system applied across institutional, editorial, and digital touchpoints.
3.2
Envelopes
A consistent extension of the identity, continuity from the first contact.
220 × 110 mm · 329 × 229 mm
3.3
Press release
A clean, structured layout for clear, authoritative media communications, with an “About FIS” boilerplate.
A4 · 210 × 297 mm
3.4
Business card
Institutional rigour and a contemporary identity; the cleaner back is dedicated to the logo.
85 × 55 mm
3.5
Employees & visitors badge
Logo, payoff, and graphic system with clear personal information; a simpler variant for visitors.
85 × 55 mm
3.6.1
PPT presentations · covers
People-centred imagery, a navy graphic blade and the logo; a cover for each plant and business area.
16:9 · 1920 × 1080 px
3.6.2
PPT presentations · dividers
Section dividers built on the FIS graphic shape: solid, gradient, or photographic.
16:9 · 1920 × 1080 px
3.7
Brochure
FIS presented through facts and figures within the editorial system.
Corporate · multi-page
3.8
Email signature
A clean, essential layout for daily communications, with a dedicated event variant.
Institutional · event variant
3.9
LinkedIn · banner & post
The full visual system in a professional feed: real people and graphic compositions.
1584 × 396 px · 1200 × 1200 px
3.10
Videocall background
A consistent, professional digital presence; the focus stays on people.
16:9 · 1920 × 1080 px
3.11
Fair booth
The system scales to environmental graphics for a recognisable presence at trade shows.
Environmental
4
Toolkit
4 · Toolkit
Download the source brand assets: production-ready files for every team, across print and digital.
01
Graphic ElementsLogo, shapes & icons
02
ApplicationsTemplates & branded collateral
01
Letterhead
Word · PDF
Download
02
Envelopes
PDF · Print
Download
03
Press Release
Word · PDF
Download
04
Business Card
PDF · Print
Download
05
Badge
PDF · Print
Download
06
PPT Presentations
PowerPoint
Download
07
Brochure
PDF
Download
08
Promotional Materials
PDF · Print
Download
09
Email Signature
HTML · PNG
Download
10
LinkedIn Template
PNG · PSD
Download
11
Teams Background
PNG · JPG
Download